Post by parverj65x6 on Feb 13, 2024 5:42:52 GMT -5
Lack of website optimization Very often, I am contacted by companies that have already used in other companies, but are not satisfied with the results of this work. Often, when examining the history and linking profile, as well as the scope of onsite optimization, the latter is not found. Although it seems very strange to me, there are relatively common cases where a company focuses on linking and completely forgets about optimizing the website for keywords or implements absolutely basic optimization of the home page. Following this lead, it turns out that my interlocutor purchased a service to obtain links to his website, ignoring or neglecting the website itself. No one has done keyword analysis, competition analysis, opportunity analysis and the reasonableness of positioning for given terms. It was a pity to waste time and money on this. It seems that links will solve everhing, because there is so much talk about linking.
Even the best website links won't do much if the website isn't well optimized for keywords. At the end, everyone is surprised that the "positioning" service, for which they previously paid several hundred, is valued by me at times more. Basic optimization The scope of website optimization is very important. Today, it is not enough to add a few keywords to the title and description of the page. In addition Egypt Email List to optimizing the functionality and structure of the website in terms of loading speed, more and more attention is paid to preparing the content of individual subpages, keyword saturation, and analyzing the content offered by competitors. In addition, it also makes sense to optimize for specific phrases. To put it bluntly, positioning is often simply not profitable because the competition is years ahead of us. The content optimization methodology itself is a topic for quite a thick book, and there is also no shortage of software that supports specialists in improving the content of websites.
Let's remember that the list of ranking factors that determine the visibility of a website in search results has items and is constantly updated. Therefore, website optimization requires, to a greater or lesser extent, but always continuous work, testing and modifications. Only organic results Another sin is focusing on positioning in organic results. Yes, you heard right. What's wrong with that? Namely, there are relatively many channels/ways to reach recipients online. Google Ads Google Maps Organic results Image search engines Advertising banners Copywriting Word of mouth marketing Of course, there are industries in which the decisionmaking process is long, the analysis of offers takes time, and a good position in search results is a guarantee that the customer will always find us and we will remain in his memory. There are also industries in which your specialist can work hard, but he or she will not obtain more leads than a Google Ads campaign or Facebook advertising.
Even the best website links won't do much if the website isn't well optimized for keywords. At the end, everyone is surprised that the "positioning" service, for which they previously paid several hundred, is valued by me at times more. Basic optimization The scope of website optimization is very important. Today, it is not enough to add a few keywords to the title and description of the page. In addition Egypt Email List to optimizing the functionality and structure of the website in terms of loading speed, more and more attention is paid to preparing the content of individual subpages, keyword saturation, and analyzing the content offered by competitors. In addition, it also makes sense to optimize for specific phrases. To put it bluntly, positioning is often simply not profitable because the competition is years ahead of us. The content optimization methodology itself is a topic for quite a thick book, and there is also no shortage of software that supports specialists in improving the content of websites.
Let's remember that the list of ranking factors that determine the visibility of a website in search results has items and is constantly updated. Therefore, website optimization requires, to a greater or lesser extent, but always continuous work, testing and modifications. Only organic results Another sin is focusing on positioning in organic results. Yes, you heard right. What's wrong with that? Namely, there are relatively many channels/ways to reach recipients online. Google Ads Google Maps Organic results Image search engines Advertising banners Copywriting Word of mouth marketing Of course, there are industries in which the decisionmaking process is long, the analysis of offers takes time, and a good position in search results is a guarantee that the customer will always find us and we will remain in his memory. There are also industries in which your specialist can work hard, but he or she will not obtain more leads than a Google Ads campaign or Facebook advertising.